Keynote - UK Industry market reports

Are you looking for UK data on industry sectors?  Have you tried accessing Keynote?

Keynote will provide you with cutting edge consumer research, company information and market insight in to over 2000 industry sectors.  Aston University Library has subscribed to small section of Keynote reports for a long time but recently we have accepted trial access to the entire range of market reports.  

To access : -

• Please log in to the Aston e-Library
• Choose Find Resource from the right hand side of the screen
• In the NAME field type Keynote
• Click the orange FIND RESOURCE button
• Click the name Keynote in the results list at the bottom of the screen
• You will need to login with your University username and password if you are accessing off-campus

Once you have access to the front screen, please choose the Market Research Report pod at the top of the screen and then you can browse alphabetically or search for an industry.

Please note: As we are running Keynote as a trial, there are prices showing next to the title of each report.  You will not be asked to pay for the report.  Just click on the title and you should see an Executive Summary.  On the left hand side you should also see a list of chapter headings for the report and a series of green ticks.  If the green ticks are showing then you have full text access.

You do not have access to the data sitting within the Company Information pod as this is not part of our trial access.

If you have any questions, please contact the Library Help Desk on 0121 204 4525 or email library@aston.ac.uk

Kind Regards
Nicola Dennis
Business Information Specialist