Market research / market share information

If you are looking for market research / market share information then try the following e-resources:

1. For consumer products, probably the easiest way is to go to GMID and do a text search for the company producing the product, or the product or brand itself and load all the results.

• You can then go to Statistics section, then Company Shares or Brand Shares. This provides the market share information for global company brands.
• Company reports on GMID include a competitive positioning section which includes market share information

2. Based on annual accounts you could use Fame (UK) or Orbis (Global). This is particularly useful if you know the companies you want to compare.

• You could search for company names one by one (using expert search)
• Add them to the search screen
  
• Use Peer Analyses (click on pie chart) to bring up the market share according to turnover

3. Some market research reports include market share:

• Datamonitor resports on Business Source Premier – industry or company profiles
• Keynote reports (we have purchased a selection)
  
• Business Insights reports