New Library subscription to warc.com for advertising and marketing case studies, data and research reports

The Library is pleased to announce a new subscription to warc.com

warc.com provides information about advertising and marketing, including statistics and case studies.

It is available on and off-campus via university username and password from the 'Databases' tab on the Library SmartSearch web page.  It is also available via the 'Databases' tab on the LibGuide for Marketing.

Warc is a global provider of ideas and evidence for marketing people.  It combines current new thinking and trends with best practice so that you can make the most informed decisions about your marketing strategy, with access to over 6,000 award-winning case studies, in-depth trend analysis, and research reports in one place.

If you have any feedback about warc.com or any other Library subscriptions or databases we would be pleased to hear from you.

Best regards
Lydia Matheson

Information Specialist, LIS
l.a.matheson@aston.ac.uk